It's been in beta for a while, but Borders, which has been marketing through Amazon, now has its own website, complete with a magic bookshelf and video clips. They're expecting a soft quarter, following the reports from B&N and other major sellers, but they are finally positioned to cater to a growing segment of shoppers.
Catherine Mintz
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Origami Unicorn, news, reviews, essays; Catherine Mintz, a commentary on things of interest. Origami Unicorn is copyright 2006-24. Catherine Mintz is copyright 2006-24.
Borders Website Goes Live
It's been in beta for a while, but Borders, which has been marketing through Amazon, now has its own website, complete with a magic bookshelf and video clips. They're expecting a soft quarter, following the reports from B&N and other major sellers, but they are finally positioned to cater to a growing segment of shoppers.
2008.05.27 in Books, Commentary, News, Publishing | Permalink
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