Borders Goes For a New Shopping Experience

Borders, which has been steadily losing ground over the last several quarters, is finally rolling out a long-planned upgrade to its shopping experience, with kiosks in stores and an online website designed to mimic the browsing experience in a store. Here's their own take on it all:

The site is not quite as amazing as the publicity release implies: Barnes and Noble has had something similar for some time and has been said to be interested in purchasing Borders. There's a lot riding on this rollout and on the roll of the dice.