Fox and Amazon Team Up

Fox is financing Amazon's first film project, based on Keith Donohue's The Stolen Child, inspired in part by a poem by Yeats. Amazon's contribution will be heavy online promotion of the type they have been developing, including blogs and interviews, and probably also film clips and exclusive material. Donohue's Amazon blog seems polite but not especially individual. At the moment he's clearly using a marketing tool, rather than developing a unique online presence. Meanwhile, if you're curious what he's like and how he developed the new story in his debut novel, the NPR interview is revealing.